Personalities
Beyond The Lens: OverKill’s Next Chapter
Ryan Tan is an OG content creator who has shaped many peoples’ stories through YouTube. These days, as the head of Overkill Singapore, he still goes all out to create content that his audience loves. We speak with him to learn more.
Barking Up The Right Tree
Retired? No way. Thanks to her love for doggos, the re-energised Sarah Chua merged decades of corporate experience and her passion for furry companions to create Barkaberry.
Growth, Passion, Love for the Country
A lifelong love of music has led him to serve his nation while pursuing his passion. We speak with the SAF Central Band’s Director of Music, ME5 Ignatius Wang and find out what drives him.
Artists against algorithms: pistashxo keeps it human
Sarah Saifuddin juggles schoolwork, marketing social media algorithms, and has turned her passion into profit.
Keeping Hokkien Alive One Tiktok At A Time
TikTok creator “Hokkien Girl” (@yitinggoyt) shares how she turned a passion project into a purpose-driven side hustle — and how Gen Zs can do the same in Singapore’s growing creator scene.
Whisking up dreams and passions
From her ‘lazy girl era’ to her ‘productive grind era’, Chazel Davine Ng turned her matcha dreams into a business reality.
Scoring Goals, Changing Lives
Two friends turned their love for floorball into Play4Good — a charity event where the vibes are high, the goals are real, and every shot helps someone in need.
Reading the Present: Tarot Card Reading
Boon Siang An, 21, uses tarot card reading not to predict the future, but to help others reconnect with themselves and live in the present.
Turning Passion Into Purpose
Shahrin Said has been creating content since he was young, but his only audience was his iCloud. Now, as the Co-Head of Content for Whatelse.sg, he’s all geared up to create content that society can benefit from.
Behind Split Theatre: The Drama and Dollars
Read on for one man’s determination to stake his love for the arts amid Singapore’s pragmatic society, and how his theatre still stands today.
Caketastrophic Turn of Events
17-year-old Nasuha Binte Salamat isn’t unfamiliar with controversy. In fact, her $15 viral bakes sold under her business Caketastrophic, came about from a controversy that she faced in the past. She tell us more
Sustainable Living Made Aesthetic
I sat down with Julia Chia, the co-founder of the sustainable lifestyle brand kūpaa, to find out how we can realistically lead a more eco-friendly life.
Beyond the Piano Keys
Like many Singaporean kids, Charmaine Low, 18, began playing the piano at a young age, but her passion, grit and tenacity for the instrument has stood the test of time.
Buffbaby88’s Journey from Media Student to Influencer
Jeynelle Ng shares about her journey as a freelance content creator and how NYP’s Mass Media Management helped shape it.
Books by Day, Nails by Night
Starting a home-based business at a young age is not easy, while also juggling one’s studies, but Ho Xin Yi managed to pick up the tips and tricks to make it work – and thrive.
Aquascaping: a niche hobby that more than meets the eye
What started out as a casual hobby for Raye Soh, turned into a growing passion where he can express his creativity for aqua nature.
Into The World Of Kawaii-Gore!
Bunnies with knives? Pink blood? Cute girls with stitches? Take a look at how Blake, the creator of franticcreativity — a small business in Singapore — shares her love of kawaii-gore with everyone!
Sarah Lai En: What’s Fashion if It’s Not Inclusive?
In the hood, we all play! Dive into the cardigan brand that celebrates women for their uniqueness and different body sizes. From choosing sustainable materials to designing iconic mascots that represent individuals, Playhood celebrates it all.
Straight Talk, Big Influence on Social Media with Zen Tay
In the realm of social media, where influencers maintain fake personas and filtered narratives, Zen Tay stands out with his raw and unfiltered personality.
Concerted Effort: sseoul.sam’s Journey
From covering K-events to hosting them, Samantha Voon reflects on her social media journey, sharing the insights and experiences she's gained along the way.